Sierra County, New Mexico

//Sierra County, New Mexico
Sierra County, New Mexico2017-11-06T15:50:15+00:00

Project Description

Opportunity
Grow tourism market share.

Solution
The Griffin team has been working with Sierra County/Truth or Consequences since 2012. We’ve updated the look and feel of the website, sent out quarterly tourism newspapers, redesigned billboards along I-25 and produced audio and video tourism spots that run on network and cable television and Pandora.

We have seen a steady of increase by 5% every year in lodgers’ tax, the measure of increased tourism.

Project Details

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