Rio Grande Credit Union

//Rio Grande Credit Union
Rio Grande Credit Union2017-11-06T15:49:50+00:00

Project Description

Opportunity
With most banking institutions implementing fees for use of their debit cards Rio Grande Credit Union had two basic objectives; increase new members and promote their new four of services: checking, online bill pay, e-statements and a “no-fee” debit card.

Solution
Griffin produced (in English and Spanish) a campy, yet industry specific message entitled: “No Drama.” New and traditional mediums were used to promote the campaign.

Rio Grande Credit Union was able grow and diversify their customer base while adding new members with higher credit scores.