Due to staffing issues, The New Mexico Heath Insurance Alliance needed help in reformulating the way initial interaction with potential new business clients took place.
Call volume to the 800 hotline was overwhelming staffing capabilities.
Griffin redesigned the NMHIA website to make it easy to understand and simpler to navigate. Upon website upgrade completion, a marketing campaign aired introducing New Mexico citizens to the new and improved website. Call volume dropped by over 1,000 calls per month, while traffic to the website increased exponentially.