Project Description

Opportunity
Good Will Industries makes the majority of its revenue from donations. As other non-profit agencies have gotten into this line of work, they turned to Griffin & Associates to assist with the right messaging.

Solution
We created an overall brand message – Goodwill It. The concept is simple – if you don’t want it – give it to Goodwill. We created a campaign that has consistently been utilized since 2011. The brand messaging appears on Goodwill trucks, billboards, on TV commercials, in print ads and in social media.