The Farmington Convention and Visitor’s Bureau came to Griffin & Associates with a completed branding campaign. They were looking for a strong partner to move forward to implement and promote the campaign and destination as an attractive tourist destination. They felt that New Mexico and beyond did not know of the numerous activities available in the Four Corners region.
Griffin engaged the community on a two day photo shoot which provided abundant materials for the television commercial, website design, print and online ads. The “Jolt Your Journey” campaign is now a recognizable campaign and has been featured in Texas Monthly, Dorado Magazine and Albuquerque the Magazine. Additionally, the brand and Farmington’s tourism features have been featured in the Albuquerque Journal and Slate.com.