Anderson Air Corps

//Anderson Air Corps
Anderson Air Corps 2017-02-23T10:41:19+00:00

Project Description

Opportunity
Anderson Air Corps a HVAC contractor with 50 years of experience in Albuquerque, had not done any marketing in 6 years and was in need of a brand refresh.

Solution
Working with senior management we recommended keeping the basics of their brand but to update it. “Andy” the flying mascot, was re-animated and outfitted with a new strapline, “We get things done!” A marketing campaign that included new medias as well as traditional and PR was launched in the spring.

Residential add-on business increased by 50% and the commercial division is operating at “full capacity.”