American Society for the Prevention of Cruelty to Animals

//American Society for the Prevention of Cruelty to Animals
American Society for the Prevention of Cruelty to Animals2017-11-06T15:36:52+00:00

Project Description

Client
ASPCA in partnership with Animal Humane New Mexico and the City of Albuquerque Animal Welfare Department.

Opportunity
Every year thousands of dogs and cats are euthanized. Our goal was to run targeted promotions specifically geared to promoting adopting rather than buying from a breeder or a pet store.

Solution
We created a multi media campaign for various adoption promotions that included social media, earned media, print ads, TV ads, Pandora ads and digital ads.