Our Team

/Our Team
Our Team2018-10-31T09:53:46+00:00
Joanie Griffin
Joanie GriffinCEO
Joanie Griffin is the CEO and founder of Griffin & Associates. She has over 30 years of experience in the communications and marketing field and started Griffin & Associates in 1990. As a successful small business owner, Joanie knows the importance of creating a memorable and lasting brand for a business. Though the media world has evolved greatly, Joanie has always adapted media strategies to most effectively serve her clients’ needs. Joanie has remained at the forefront of marketing and advertising by building communications plans that integrate shared media, owned media, paid media and earned media.
Dezaree Vega-Garcia
Dezaree Vega-GarciaPresident
Dezaree Vega is the President at Griffin & Associates. She began with Griffin & Associates as an intern in 2002 and immersed herself in learning the marketing, advertising and public relations industry. Through demonstrated success with account management and industry knowledge, Dezaree was promoted within the company and named a partner in summer 2009. Her ability to manage multiple facets of complex projects for an array of clients across industries makes Dezaree a valuable asset to the team and to the company and led to her promotion to President of the company in 2015.

Our Team Members

Floyd E. Vasquez, Jr.
Floyd E. Vasquez, Jr.Account Manager
Floyd has more than 30 years experience in all facets of the marketing industry including video, television, public information, public relations and general marketing. Prior to joining the Griffin team, Floyd was the principal of VisionBroadcast Media, LLC, a public relations, digital marketing and video production boutique. He also worked as a broadcast journalist for KUNM, KOB TV, KRQE, NM PBS and the American Forces Network Europe; and held public information roles for local, state and federal agencies and as a contractor. Floyd is an Army Veteran. He received his B.A. degree in from Columbia University in 1990.
Barbara Rudolf
Barbara RudolfCreative Director
Since 2001, Barbara Rudolf has worked as Creative Director for Griffin & Associates. Utilizing her skills as an artist, Barbara enjoys working with a variety of clients to create and implement creative concepts that propel marketing and advertising plans. Prior to joining Griffin & Associates, Barbara owned and operated her own company in Costa Rica, which served a number of international, primarily tourism, clients. She began her career in New York City design studios.
Dave Dabney
Dave DabneyDirector of Digital Solutions
Dave has worked as a Website Designer and Programmer for Griffin & Associates since 2012. He has a long history of involvement in almost every segment of the industry. He has worked as a packaging designer, a design director and production manager for both the Weekly Alibi and the Santa Fe Reporter. Dave has been a lead designer for Fantagraphics Books in Seattle, WA, as well as a successful, independent designer and web developer.
Jamie Dickerman
Jamie DickermanVice President of Public Relations
Jamie works with a variety of clients to manage public relations and social media efforts, as well as providing account management. Dickerman has worked as a grant writer, Press Secretary for a U.S. Congressman, and Communications Director for the Republican Party of New Mexico.
Shannon Carey
Shannon CareyAssociate Creative Director
Shannon Carey is a Creative Associate and Senior Graphic Designer at Griffin & Associates, and has been with the company full-time since 2009. Prior to moving to New Mexico, she worked as a Graphic Designer with Salmon Press in New Hampshire, which specialized in regional tourism publications.
Rob Durham
Rob DurhamAccount Manager
Rob has more than 30 years experience in sales and marketing with clients nationwide. In addition to his professional experience, he is an avid outdoorsman. Rob has participated in more than 100 cycling events, has been an avid skier for 35 years, a hiker since he could walk and can frequently be found fly fishing his favorite rivers, many in the Four Corners region. Rob received his B.S. in marketing from New Mexico State University in 1983.
Gabe Gallegos
Gabe GallegosCommunications Specialist
Gabe is primarily responsible for developing winning social media campaigns for our clients and assisting our team on a wide portfolio of accounts. He also works closely with our political and advocacy clients to take critical messages to their target audiences. He previously worked in public affairs for the U.S. Department of State and has worked in both finance and communications roles for multiple political campaigns. He holds a B.A. from UNM in Journalism/Mass Communications and Political Science.
James Turk
James TurkChief Financial Officer
James Turk is President of Solutions Group, Inc., Certified Public Accountants. He also serves as Griffin’s Chief Financial Officer advising us on all money matters.
DeAnn Sena OConnor
DeAnn Sena OConnorGraphic Designer
DeAnn Sena OConnor regularly works with Griffin & Associates as a freelance graphic designer. She opened her design studio after working with Central New Mexico Community College and Santa Fe Community College. She holds a degree from New Mexico State University and is active in the New Mexico Chapter of the American Advertising Federation.

Our Video Team

Dr. Richard Holcomb
Dr. Richard HolcombStrategist
Dr. Richard Holcomb’s projects are well noted throughout New Mexico. Richard has produced several half-hour weekly television shows, with more than 1,500 episodes under his belt to date. He has also managed radio stations across the country and served as a consultant to major television groups, including CBS, Post-Newsweek Television, Hearst-Argyle Television, and Cox. Richard was President of the Tourism Association of New Mexico, and was honored as one of New Mexico’s top tourism professionals in 2015. Richard holds a Master’s in Business (Marketing), a Ph.D. in Business Philosophy, and is a decorated U.S. Air Force war veteran.
Janine Sjostrom
Janine SjostromCreative Director
Janine’s creative talents include content and script writing, ad design and web design to strategic planning and branding. She began her career by opening Perceptions Advertising in Michigan, landing the Giant account and leading the company through a rebranding and a nationally recognized vendor-paid TV commercial campaign. Her previous experience includes state sales manager for ADVO, Inc. and director of advertising for The Fleming Companies’ SuperSaver stores in Wisconsin, a position in which she oversaw an advertising staff and managed an $8M advertising budget. She holds a Master’s Degree in Education.
Chuck Tjeltweed
Chuck TjeltweedTV Producer & Director
Chuck has produced hundreds of web, presentations, and social media videos as well as numerous thirty-second TV and radio commercials, including New Mexico’s Hot Chefs and Who Rocks New Mexico. With the increasing demand for drone video, Chuck has honed his expertise and passed the classes required for certification as an FAA drone pilot. A graduate of New Mexico State University and proud member of their dive team, Chuck worked as a videographer at KASA Fox 2 for over twenty years, producing commercials and TV shows as well as live New Mexico Lobo football and basketball telecasts.
Cindy Melo
Cindy MeloOffice Manager
Cindy brings a wealth of experience, including human resources, bookkeeping, office management and project management. Her patience, wisdom and ability to lead has helped us manage our way through recession and business challenges while keeping the staff focused on new products and sales growth. Cindy lived in Connecticut until moving to New Mexico in 2003. She was the Corporate Benefits and Compensation Manager at Connecticut Mutual Life Insurance Company for over 24 years.