Our Team

/Our Team
Our Team 2018-01-04T13:38:58+00:00
Joanie Griffin
Joanie GriffinCEO
Joanie Griffin is the CEO and founder of Griffin & Associates. She has over 30 years of experience in the communications and marketing field and started Griffin & Associates in 1990. As a successful small business owner, Joanie knows the importance of creating a memorable and lasting brand for a business. Though the media world has evolved greatly, Joanie has always adapted media strategies to most effectively serve her clients’ needs. Joanie has remained at the forefront of marketing and advertising by building communications plans that integrate shared media, owned media, paid media and earned media.
Dezaree Vega-Garcia
Dezaree Vega-GarciaPresident
Dezaree Vega is the President at Griffin & Associates. She began with Griffin & Associates as an intern in 2002 and immersed herself in learning the marketing, advertising and public relations industry. Through demonstrated success with account management and industry knowledge, Dezaree was promoted within the company and named a partner in summer 2009. Her ability to manage multiple facets of complex projects for an array of clients across industries makes Dezaree a valuable asset to the team and to the company and led to her promotion to President of the company in 2015.

Our Team Members

David Empey
David EmpeyVice President
David Empey, Vice President of Griffin & Associates, began his marketing career as an Account Executive with The Competitive Edge. In the ever-changing world of marketing, David holds true to the philosophy that attention to detail is imperative for successful outcomes and the key to providing excellent customer service is effective listening and communication skills. David is responsible for radio and televisions production at Griffin.
Barbara Rudolf
Barbara RudolfCreative Director
Since 2001, Barbara Rudolf has worked as Creative Director for Griffin & Associates. Utilizing her skills as an artist, Barbara enjoys working with a variety of clients to create and implement creative concepts that propel marketing and advertising plans. Prior to joining Griffin & Associates, Barbara owned and operated her own company in Costa Rica, which served a number of international, primarily tourism, clients. She began her career in New York City design studios.
Dave Dabney
Dave DabneyWeb Developer
Dave has worked as a Website Designer and Programmer for Griffin & Associates since 2012. He has a long history of involvement in almost every segment of the industry. He has worked as a packaging designer, a design director and production manager for both the Weekly Alibi and the Santa Fe Reporter. Dave has been a lead designer for Fantagraphics Books in Seattle, WA, as well as a successful, independent designer and web developer.
Jamie Dickerman
Jamie DickermanVice President of Public Relations
Jamie works with a variety of clients to manage public relations and social media efforts, as well as providing account management. Dickerman has worked as a grant writer, Press Secretary for a U.S. Congressman, and Communications Director for the Republican Party of New Mexico.
Shannon Carey
Shannon CareyAssociate Creative Director
Shannon Carey is a Creative Associate and Senior Graphic Designer at Griffin & Associates, and has been with the company full-time since 2009. Prior to moving to New Mexico, she worked as a Graphic Designer with Salmon Press in New Hampshire, which specialized in regional tourism publications.
Gabe Gallegos
Gabe GallegosCommunications Specialist
Gabe is primarily responsible for achieving high-impact results and engagement on social media platforms for our clients. Gabe is currently at the University of New Mexico and will complete his Bachelor’s degree in Strategic Communications and Political Science in May 2018. Prior to joining the Griffin team, he worked at the U.S. State Department media outreach unit, the UNM student government, and the U.S. Embassy in Santiago, Chile.
James Turk
James TurkChief Financial Officer
James Turk is President of Solutions Group, Inc., Certified Public Accountants. He also serves as Griffin’s Chief Financial Officer advising us on all money matters.
DeAnn Sena OConnor
DeAnn Sena OConnorGraphic Designer
DeAnn Sena OConnor regularly works with Griffin & Associates as a freelance graphic designer. She opened her design studio after working with Central New Mexico Community College and Santa Fe Community College. She holds a degree from New Mexico State University and is active in the New Mexico Chapter of the American Advertising Federation.

Our Video Team

Dr. Richard Holcomb
Dr. Richard HolcombStrategist
Dr. Richard Holcomb’s projects are well noted throughout New Mexico. Richard has produced several half-hour weekly television shows, with more than 1,500 episodes under his belt to date. He has also managed radio stations across the country and served as a consultant to major television groups, including CBS, Post-Newsweek Television, Hearst-Argyle Television, and Cox. Richard was President of the Tourism Association of New Mexico, and was honored as one of New Mexico’s top tourism professionals in 2015. Richard holds a Master’s in Business (Marketing), a Ph.D. in Business Philosophy, and is a decorated U.S. Air Force war veteran.
Janine Sjostrom
Janine SjostromCreative Director
Janine’s creative talents include content and script writing, ad design and web design to strategic planning and branding. She began her career by opening Perceptions Advertising in Michigan, landing the Giant account and leading the company through a rebranding and a nationally recognized vendor-paid TV commercial campaign. Her previous experience includes state sales manager for ADVO, Inc. and director of advertising for The Fleming Companies’ SuperSaver stores in Wisconsin, a position in which she oversaw an advertising staff and managed an $8M advertising budget. She holds a Master’s Degree in Education.
Andrew Faber
Andrew FaberDirector of Sales
Andrew provides success-oriented solutions for clients with media strategies and plans. As Local Sales Manager for KRQE Media Group for several years prior to joining the team, Andrew’s market knowledge is extensive from his experience working with small and medium-sized businesses to corporations in virtually every sector. Having witnessed a dramatic evolution in technology during his advertising career, Andrew is uniquely suited to helping clients harness the strength of video, the power of television and the ever-changing opportunities that exist with digital media. Andrew received his degree in Psychology from the University of New Mexico.
Alfonso (Alf) Barreiro
Alfonso (Alf) BarreiroWeb Designer & Developer
Alf designs, develops, maintains and administers websites and client sites. He also maintains the backend functionality of sites, manages several databases and servers, and collaborates with team members regarding SEO and social media. His past experience includes Owner and Lead Creative for Sola Fide Design, and Web Design and Flash Coder for Calvary of Albuquerque and M88 Radio. Alf is in a continuous learning mode to be on the cutting edge of all that’s new in the field of web design and development. Alf has an Associates degree from the University of Florida.
Chuck Tjeltweed
Chuck TjeltweedTV Producer & Director
Chuck has produced hundreds of web, presentations, and social media videos as well as numerous thirty-second TV and radio commercials, including New Mexico’s Hot Chefs and Who Rocks New Mexico. With the increasing demand for drone video, Chuck has honed his expertise and passed the classes required for certification as an FAA drone pilot. A graduate of New Mexico State University and proud member of their dive team, Chuck worked as a videographer at KASA Fox 2 for over twenty years, producing commercials and TV shows as well as live New Mexico Lobo football and basketball telecasts.
Dan Schueler
Dan SchuelerProduction Director
Dan is a graphic designer, producer, videographer and drone pilot. Dan’s skills include cinematography, post production, video editing, graphic design, commercial printing, and drone piloting (certified FAA Drone Pilot). Clients he has done work for include everything from local New Mexico businesses to regional clients and national clients, such as General Motors. His gentle manner and ability to bring the best out of all he filmed earned him the respect and appreciation of those who faced his camera. Dan holds a Bachelor of Fine Arts degree from the University of Texas Pan American.
Cindy Melo
Cindy MeloOffice Manager
Cindy brings a wealth of experience, including human resources, bookkeeping, office management and project management. Her patience, wisdom and ability to lead has helped us manage our way through recession and business challenges while keeping the staff focused on new products and sales growth. Cindy lived in Connecticut until moving to New Mexico in 2003. She was the Corporate Benefits and Compensation Manager at Connecticut Mutual Life Insurance Company for over 24 years.