Marketers will increasingly rely on video to promote their products, goods and services in 2017.
Unlike other mediums, video communicates sight, sound, motion and emotion. Almost passive in nature, it’s an easy way for consumers to absorb product information.
Regardless of medium, (broadcast, social or digital), video continues to provide a solid return on investment for marketers.
Current consumer attention spans run about eight to twenty seconds. Advertisers need to make sure that their message is relevant, provides value and delivers a memorable call to action quickly.